Singapore, May 27–28 — The Marina Bay Sandsbuzzed with energy as marketing leaders, brand strategists, and agencyvisionaries from across Asia-Pacific gathered for Campaign360 2025, Campaign Asia-Pacific’s flagship event.
(Campaign Asia-Pacific is a leading business publication and eventscompany focused on the media, marketing, and advertising industry in theAsia-Pacific region and Campaign360 2025 is Asia’s premier Brand Marketing event coveringengaging discussions led by Asia's leading brand marketers, focusing onnavigating budget challenges, collaboration between the entire C-suite andparticularly CMOs.).
This year’s summit saw more than 300-400 delegates perday and participation from headline sponsors such as Publicis, InMobi andMicrosoft Advertising along with around 50 partners and supportingorganisations, many of whom had booths set up at the event venue.
Against the backdropof rapid digital evolution, economic shifts, and climate urgency, this year’ssummit delivered a clear message: marketers today are not juststorytellers—they’re strategists, innovators, and change-makers.
With bold discussions on everything fromsustainability to AI, one theme resonated deeply: the increasing importance of data and digital transformation innavigating the future of marketing.
Campaign360 pushedmarketers to look beyond the bottom line.
Sessions on the MainStage tackled tough questions: How should brands engage with issues likeclimate change and sustainability? What’s the role of marketing in fosteringtrust in an AI-driven world?
Kicking off the two-day event was Maren Costa, formerAmazon UX designer turned climate justice advocate, whose keynote challengedbrands to move from growth-driven marketing to purpose-led action. Known forher appearance in Buy Now: The ShoppingConspiracy, Costa called on brands to embrace genuine sustainability,warning against the dangers of not incorporating sustainability into a brand’score business strategy. Stuart Spencer, CMO of AIA Group also shared howimportant defining the power of purpose has been for AIA in driving measurable behaviour change overthe years.
One of the mosttalked-about themes across both the MainStage and Theatre Stage was howdigital transformation is redefining customer engagement.
An overwhelmingmessage across various panels was how businesses are pivoting to an outcomebased model from a KPI based system. Using AI as an ally was central toachieving this goal but at the same time it was important to make sure itdidn’t replace creativity. The guidance was to remove friction so that yourteams can focus on moments that matter and let technology optimize its own rolein the process.
This hybridapproach—combining AI-driven insights with human judgement—emerged as arecurring blueprint for successful digital evolution.
ThroughoutCampaign360, speakers echoed a critical truth: data without action is noise.
In several TheatreStage sessions, case studies showcased how brands are leveraging analytics tounlock growth
The common denominator? Clean, integrated, and actionable datapipelines and effective analysis
The rise of dataliteracy—not just among analysts but across marketing teams—was highlightedas a key capability moving forward. Brands that win in the next decade will bethose that empower their creatives, strategists, and media buyers to speak thelanguage of analytics
Zooming in on theindividual, Eric Sim—LinkedIn influencer and founder of the Institute ofLife—delivered a high-energy keynote on building personal brands in the digitalage. His “4Cs” framework (Combo Specialist, Content, Community, Consistency)resonated with the crowd as he emphasized that marketers must not only buildbrand equity for their companies—but also for themselves. He emphasised howyour LinkedIn profile is your new business card and your content is yourreputation.
Digital platforms asthe audience learnt aren’t just for brand campaigns—they're the new frontierfor career growth, community building, and influence.
The Campaign360experience wasn’t confined to the stages. The event also featured:
A highlight was theunveiling of Campaign Asia-Pacific’sPower List—spotlighting the most influential marketers in the region—aswell as the Top 50 Brands inAsia-Pacific, giving attendees a sneak peek into what’s working in the world’sfastest-growing communications markets and the metrics that are taken intoaccount.
As Campaign360 wrappedup, the message was clear: the future of marketing is human-centered, data-powered, and digitally agile.
As a representative ofAyudante APAC, a digital marketing and digital measurement consulting companyattending this event, it felt that while on the one hand the industry hadcertainly matured with so many success stories, on the other hand, the journey hadonly begun in many ways. Whether it’s using AI to optimise campaigns,leveraging measurement to predict consumer trends, or building digital-firstpersonal brands, it was very clear that marketers must wear multiple hats.Creativity and empathy are still core—but so are technical fluency, ethicalaccountability, and a willingness to embrace disruption.
In a world of constant change, one truth holds: thosewho adapt, collaborate, and measure with purpose will be the ones who thrive.
But at the end of theday, the core mission of marketers seemed still the same and felt even morerelevant in an age of transformation and jargon :
